Re-positioning a luxury marine upholstery brand, Esteem has launched


For the past 30 years, Esteem have worked with some of the marine industries best known brands. Being based on the edge of Poole Harbour, they’ve worked on a wide range of marine craft, from 80-foot sailing yachts to award-winning jet skis.

Esteem approached Make Studio to overhaul their original brand identity and help realign themselves as leaders within their sector. Our aim was to create a best in class brand, offering a quality lead approach to output with a professional yet humanised tone and brand presence. Ultimately we needed to build a contemporary, luxury brand that had its craftspeople and customers at the heart of the business.

Starting with in-person client workshops, the team here at Make Studio were able to take those findings to create a fresh look for the brand Рone that better represented the companies exquisite craftsmanship, limitless passion and extensive technical knowledge. A full photoshoot was set up to capture and document the meticulous approach Esteem take throughout every project, providing key imagery to populate a completely new web build as well as providing content to launch their social media channels.

We hope the new brand takes Esteem to even higher levels, opening doors to new projects and opportunities, while better representing them as a company and inspiring their talented team.

You can view the full case study here.