Creating a cinematic CGI animation for our Ball Valve film


Make Studio had the opportunity to produce a  teaser film for our client GF Piping Systems to promote their new Ball Valve.

Together with our sister company Make Believe, we captured a premium, hi-tech product ahead of its time. Rather than focus on a data-rich technical product set, our CGIs pivoted towards a more visually engaging, highly creative centre. The simplicity and ergonomics of the Ball Valve 543 Pro hide a sturdy design. With the use of 3D tools, we can get into the smallest details of this piece, and with slow camera movements, we have achieved an elegant teaser film of the product. We focused on communicating the feeling of robustness, confidence and elegance that this Ball Valve 543 deserves.

Our continued work with GF Piping Systems has created a continuity between the campaigns, elevating the mother brand and creating recognition with the target consumer.

Watch it here: