BCP Council required a name, brand and corporate identity for their new Urban Regeneration Company, which will focus on transformational placemaking and sustainable growth across Bournemouth, Christchurch and Poole.
We ran a series of workshops involving the full board to understand how to position the URC beyond its local reach. This included a naming process, and the name ‘FuturePlaces’ was chosen.
BCP is not just ‘one’ place, but a rich blend of British heritage and cultural diversity. Together, they form a forward-thinking and ambitious community; innovating through technology, architecture, art and design.
Our human-centered brand personifies FuturePlaces as a friendly, approachable company with people’s best interests at heart. The identity will help form connections with the community and drive investment and opportunities for a more sustainable, happy and healthy life.
You can view the full case study here.