Marine upholstery specialists

Capturing refined elegance

Luxury superyacht upholstery

The project

For the past 30 years Esteem Upholstery have been offering a turnkey upholstery and furnishing service for the British marine industry. Working with global boat manufacturers as well as world-renowned luxury superyacht builders such as Sunseeker, Esteem approached Make to overhaul their original brand identity and help re-align themselves as leaders within their sector. 

This would include the launch of a new and premium lead brand identity and accompanying website in the product manufacturing sector.

Inspired by the traditional

Crafted by the contemporary

The approach

Our approach was to create a best in class brand, offering a quality lead approach to output with a professional yet humanised tone and brand presence. Ultimately we needed to build a contemporary, luxury brand that had its craftspeople and customers at the heart of the business. 

We built the brand narrative around a core set of values; Quality, Innovation and Heritage. Staying true to these values enabled us to position the Esteem band as; ‘Enabling you to bring your upholstery vision to life.’

New beginnings

A true brand reflection

The solution

Make Studio have helped identify Esteem as one of the leading upholstery businesses in the area. The brand identity and website elevates Esteem to become a true reflection of the work they produce; contemporary, premium and crafted to the highest quality.

With Sunseeker already on their books, it won’t be long before they add another big contact to their list. Until then, we wish them all the success for the future as they begin to take their business to the next level.

Chris, Matt and the team at Make have been fantastic to work with from the inception through to finish. Every meeting was productive and with thorough research into our business to get a clear and true understanding. This gave us the authenticity and created a story and rebranding. The team elevated the company image with contemporary and sharp imagery. This has given us a website to be proud of we have had lots of positive feedback already. Chris and the team are fantastic to work with and we can’t recommend them enough!

Sam & Steve Day, Founders
Services rendered
  • Art direction
  • Apparel design
  • Brand creation & identity
  • Market & competitor research
  • Photography
  • Post-production
  • Print design
  • Social media
  • Signage
  • Stationery design
  • Vehicle graphics
  • Website design

Let’s talk

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