Marine upholstery specialists

Capturing refined elegance

Luxury superyacht upholstery

The project

For the past 30 years Esteem Upholstery have been offering a turnkey upholstery and furnishing service for the British marine industry. Working with global boat manufacturers as well as world-renowned luxury superyacht builders such as Sunseeker, Esteem approached Make to overhaul their original brand identity and help re-align themselves as leaders within their sector. 

This would include the launch of a new and premium lead brand identity and accompanying website in the product manufacturing sector.

Inspired by the traditional

Crafted by the contemporary

The approach

Our approach was to create a best in class brand, offering a quality lead approach to output with a professional yet humanised tone and brand presence. Ultimately we needed to build a contemporary, luxury brand that had its craftspeople and customers at the heart of the business. 

We built the brand narrative around a core set of values; Quality, Innovation and Heritage. Staying true to these values enabled us to position the Esteem band as; ‘Enabling you to bring your upholstery vision to life.’

New beginnings

A true brand reflection

The solution

Make Studio have helped identify Esteem as one of the leading upholstery businesses in the area. The brand identity and website elevates Esteem to become a true reflection of the work they produce; contemporary, premium and crafted to the highest quality.

With Sunseeker already on their books, it won’t be long before they add another big contact to their list. Until then, we wish them all the success for the future as they begin to take their business to the next level.

Services rendered
  • Art direction
  • Apparel design
  • Brand creation & identity
  • Market & competitor research
  • Photography
  • Post-production
  • Print design
  • Social media
  • Signage
  • Stationery design
  • Vehicle graphics
  • Website design

Let’s talk

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