Rebranding our sister company Make Believe


Make Believe is our award-winning CGI studio, producing visual communication for both architectural and commercial industries. Working together with some of the world’s leading architects, brands and developers, we felt it was time to elevate the Make Believe brand to one that better reflects the quality of work that comes out of the studio. 

Having been 14 years since the last rebrand, we felt the pressure to create a logomark with the same longevity. The ever-changing design world constantly challenges us to find new and inspiring ways to create a brand that lasts. So we began the difficult task in creating a brand that defies the trends and strengthens with time. 

Make Believe pride themselves on producing value through quality of design, maintaining a high standard of work that regularly exceeds expectations. Now, we are happy to say that they have a brand that reflects this approach. 

The final result is a bold, striking brand that positions Make Believe as one of the leading CGI studios in the area. Their new logo sits confidently alongside Make Studio and establishes a strong partnership between the two companies. 

The chosen logotype font Formular (Brownfox Type Foundry) is a Swiss sans serif of the new generation. Its precision and versatility are combined with a slightly eccentric character that alludes to architecture and craftsmanship. We felt this perfectly represented the studio and their high quality of design. 

Armed with a fresh look, we’re excited to see what this chapter will bring for Make Believe. Check out their new brand in action on their website here: