System 3R

Make the future now

Manufacturing a brand evolution

An industrial ecosystem

The project

System 3R, the industrial manufacturing giant known for its comprehensive solutions, chose Make Studio for a pivotal rebranding initiative. With a legacy of equipping industries with top-tier EDM, Laser texturing, Additive Manufacturing, Milling, Automation, and software systems, System 3R stands at the forefront of innovation and reliability. The key to this success is their integration of ‘open architecture’, which ensures a completely interchangeable ecosystem of products.

Their previous branding needed to distance itself from its mother company and as a result of this their visual language needed to shift towards the unique services they offer as a business. The goal was to craft a brand identity that reflects their commitment to excellence but also resonates with their ambitious future objectives.

High-performance solutions

Cutting-edge positioning

The approach

Our journey with System 3R consisted of deep engagement and strategic positioning. Through a series of collaborative workshops, we delved into what distinguishes System 3R as the industry’s top provider and these insights laid the groundwork for a brand that would be as bold and modern as it is technical – a simultaneous representation of their cutting-edge services and our creative spirit.

We set out to position System 3R as a forward-thinking leader, a brand that speaks of progress and stands at the peak of high-performance machining solutions. The new brand ethos is one of confidence and dynamism, an invitation for clients to “Raise your game and increase your competitive edge.”

A bold and technical identity

Versatile to its core

The solution

System 3R’s new visual identity takes on a stark orange and dark colour palette, symbolising energy, and precision. At the heart of the design is a modular grid system reflecting the technical elements of System 3R’s product and service offerings. This design language enabled us to create versatile applications across digital and print mediums – from impactful digital billboards with bold typography to campaign brochures, infographics and posters that effectively showcase their products and services.

The rebrand has been met with resounding approval from stakeholders, clients, and the System 3R team, who have rapidly integrated the new identity into their website and marketing materials. At Make Studio, we’re proud to have contributed to System 3R’s story and are eager to see the heights they’ll reach with this fresh chapter.

Services rendered
  • Advertising
  • Art direction
  • Brand creation & identity
  • Guidelines
  • Market & competitor research
  • Media & campaign planning
  • Motion graphics
  • Multichannel strategy
  • Photography
  • Post-production
  • Print design
  • Tone of voice

Let’s talk

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