"I discern clearly"
Make Studio embarked on a transformative journey with Perspicio, driven by CEO Sarah Hordern’s vision to elevate the brand’s identity. Perspicio, known for its strategic regeneration, collaborates with organisations to unlock financial and social value. With a reputation for catalysing impact through visionary thinking and operational insight, they stand at the crossroads of development and innovation.
As Perspicio grows, their need for a visual identity that mirrors their modern outlook and broadening horizons in business development became evident. The rebrand was an aesthetic enhancement but also a move towards reinforcing the company’s established trust with its clientele, paving the way for a seamless evolution.
Finding the vision
Our approach was meticulous and inclusive. Through in-depth research, workshops, and strategic planning, we gained a nuanced understanding of Perspicio’s ethos and industry standing. This collaborative process was key in developing a rebranding strategy that was both revolutionary and respectful of the company’s legacy.
Central to our rebranding was finding a symbol that encapsulated Perspicio’s core values: progress, transformation, and vision. Something that would serve as a visual reminder of the company and its clients’ future being ripe with opportunity.
The Perspicio flag was the emblem that defined this rebrand, a rallying point for the team and a beacon for the journey ahead. It stands as a declaration of drive and a key to unlocking potential. Our rebrand brought Perspicio’s identity into a new era. A modular gradient, made of orange, green and white is evocative of a sunrise, representing the dawning opportunities that Perspicio facilitates and the innovative spirit they’re championing. A suite of custom icons supports the brand’s human narrative, enhancing their marketing and social media presence.
The result of our partnership is a rebrand that has been embraced with enthusiasm, sparking a series of successful pitches and advertising efforts. The launch of a brand-new website, designed and built by our team, marks the culmination of our collective efforts. The feedback has been overwhelmingly positive, affirming the impact of our dedication. As Perspicio steps into this new phase, we at Make Studio celebrate their success and look forward to their continued journey.
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