Long live local

Urban regeneration project

A fresh and vibrant destination

The project

Legal & General were looking for a bold and creative way to transform the Kingland Crescent area of Poole’s Dolphin Shopping Centre. This regeneration project aimed to raise national awareness and build local pride in a fresh and lively space. 

The area has been longing for regeneration for a number of years and is the epitome of a struggling high street. L&G needed an agency to design a strong brand identity for Kingland Crescent and to present it as a destination high street with a fresh mix of leisure and retail.   

Bringing financial rewards

Building a community

The approach

In collaboration with Mega, Make Studio undertook extensive research to better understand how other UK regeneration areas have landed well in the community, and made a positive impact. We knew that the branding had to be sensitive to the area but also stand out, so we did a deep dive research into Poole itself for inspiration and potential synergies. 

We also focused on London regeneration projects where new local identities and well-crafted brand launches have helped to reap financial reward for developers and businesses as well as creating new, thriving communities.

Rooted in its heritage

A brand to elevate a town

The solution

We threw out the usual seaside design tropes and rewrote the script, giving Kingland a confidence that revives it as a unique shopping destination. The brand utilises contrasting colours and shapes to create a striking, unapologetic and inviting development that celebrates the exciting new chapter for the area.

Kingland has rooted the development in its heritage and brought a sense of quality and elevation. The regeneration and branding is a significant leap forward, and the local community and visiting public have given it their resounding approval. The branding helped result in 100% occupancy of the vacant retail units which has been covered in the national press and TV.

Services rendered
  • Art direction
  • Artwork installation
  • Brand creation & identity
  • Guidelines
  • Market & competitor research
  • Motion graphics
  • Photography
  • Print design
  • Social media
  • User experience (UX)
  • User interface (UI)
  • Web development

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