For this year’s Christmas card design, we wanted to send our clients something a little different that best represents Make Studio. We are always trying to find new and inspiring ways to help our clients form emotional connections with their audiences, so we applied the same method when approaching this project. We wished to create a piece of design that captures the creative minds of everyone in the studio, so we sat down and collaborated on a new idea.
Most Christmas cards end up in the recycling bin, so it was important to us to create a design that will last. We found that by giving the card a second use, we are encouraging the recipient to enjoy the design beyond the festive season.
Make Studio’s design director Carla Sanders is a budding perfumer, so we combined her love for scents with our design skills to create a sensory experience of what Christmas means to us. The result is an air freshener with a bespoke Make Studio scent– a luxurious combination of amber and bergamot, paired with top notes of pepper, cloves and lotus, with a base of leather, sandalwood and cedar.
Using the same grid, we set about creating a series of designs that capture a minimal ‘winter wonderland’ theme. This collaborative approach allowed for each team member to get involved and submit their own design. To further the sensory experience, we paired the air freshener with the tagline ‘Driving Home For Christmas’, and included a QR code on the reverse that once scanned, takes you to a curated playlist.
It was a joy to work on this year’s Christmas card, and we all feel it’s the best one yet! If you’re lucky enough to receive one, please share and tag us in your pics on Instagram. We hope it helps brighten your journey home for Christmas.
From all the team at Make Studio and Make Believe, we wish you all a very merry Christmas.