RewardRate brand launches with a human-centred identity


Make Studio were approached by RewardRate to help create a new brand for this unique proposition within the financial services sector. With a brand new senior team, the vision is to help customers on their personal finance journey by servicing their loan needs to help to get them back into the mainstream financial system, coined as financial wellness. This is initiated through financial hints and tips, the flexibility of having a payment holiday for one month every year and being rewarded by making consistent payments of your loan of having the APR rate reduced.

Our challenge was to create a brand identity that strikes the balance between an established, trusted high street bank/lender and a fresh, human-centred brand with a personable approach. RewardRate’s priority was to have a brand that reflected a product for the people. A brand that both rewards and empowers their consumers in their journey to financial mobility.

Since the launch of the brand, RewardRate has been very well received by both stakeholders and consumers alike. This has already resulted in the brand being nominated for ‘best brand’ at the Lending Awards 2022. It’s great to see positive results come from our hard work and we wish RewardRate all the best with the future. 

You can view the full case study here.