Precision water control product campaign
Advancing water hygiene
Continuing our long lasting relationship, GF Piping Systems came to Make Studio to build a campaign and visual identity for their new Hycleen product launch. This new technology unlocks the power of water automation in buildings, leading to a simple and manageable way of improving drinking water hygiene through easily accessible remote software that controls the system.
Due to the potential of this campaign extending into a greater product range, it not only needed a campaign, but a future-proof and recognisable identity in order for it to stand out from the other sectors GF Piping Systems work in. With our experience in product campaigns and building impactful brand identities, this project grew into one of our strongest yet.
Making automation hypnotic
Building a digital identity
Make Studio began with in-depth market research and competitor analysis as well as regularly consulting the GF Piping Systems team to understand the core goals this campaign was aiming to achieve. Knowing that this was a new sector they were entering in, we made sure that our work was scalable as an identity in the long run, a proactive measure that worked out perfectly with the arrival of the E-Valve suite, a continuation of this project that we worked on shortly after the release of the Hycleen campaign.
With a clear picture of what was needed for this project, we drew inspiration from the digital and future focused elements of the Hycleen product. As well as this, the Hycleen’s blue LED display gave us a tangible element to reference in our visuals, an aspect of this campaign that we then built out into a fully fledged identity based around the 24/7 automated management the product offers.
Glowing results
The visual identity we built for this product campaign was held up by two pillars, the vibrant temperature inspired gradients sitting within spirals and shapes inspired by the “around the clock” offering, as well as the Swiss engineered and future-thinking products that sit alongside them. This bridge between the digital and the physical was the perfect representation of this new sector GF Piping Systems have entered and cements them as the standard for premium cutting edge infrastructure technology.
This campaign was a great success and has established a strong, recognisable identity for the new core pillar of their offering. Both the client and their target market received the project with great enthusiasm, generating significant awareness and increased motivation for GF Piping Systems to invest further in this sector.
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