Bringing precision valve solutions to market
Rethinking the performance of plastic
GF Piping Systems partnered once again with Make Studio to craft a high-impact product campaign for the launch of their latest cutting-edge valve: the Butterfly Valve 565. Designed to replace metal valves across a wide range of water applications, this next-generation product needed a launch campaign that would clearly communicate its advantages; lightweight yet durable, completely corrosion-free, and capable of handling extreme pressure.
The launch needed to resonate with technical engineers and stakeholders, while communicating the products ‘best-in-class’ attributes. With our established history of creating high-performance campaign assets for GF Piping Systems, we were tasked to produce a powerful visual campaign that could flex across multiple global territories and touchpoints.
Cutting edge engineering
Launching a market leading product
Working closely with the GF Piping System product and marketing teams, we shaped a clear creative strategy rooted in clarity, precision, and confidence. A campaign headline of ‘built for the future’ emphasised performance and rugged longevity while visuals showcased the quality, detail and meticulous design engineering that goes into creating a product you can trust to perform in the most demanding environments.
We started with a cinematic, 3D product film that became the centrepiece of the campaign. The main concept and art direction for this was to showcase the product being assembled, underpinned by precise, technical Swiss engineering. From there, we delivered a full visual toolkit including CGI renders and modular campaign assets designed for global rollout, ensuring the message remained consistent whether in a trade show setting or on a product microsite.
Taking precision valves from product to presence
The result was a confident, visually-led campaign that made a complex product instantly compelling. With lighting inspired by industrial design and a tone rooted in performance, we helped reframe perceptions of plastic valves, highlighting the Butterfly Valve 565 as a smarter, more advanced alternative to metal.
The response across the GF Piping System international network was overwhelmingly positive, further solidifying the valve’s status as a flagship product in their range.
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