Make Studio was briefed by MANN+HUMMEL to create a CGI product film for the iSep 500+, showcasing the technology behind its next-generation ultrafiltration solution.
The challenge with highly engineered products is often not a lack of information, but finding a clear and engaging way to communicate it. Working alongside our sister CGI studio, Make Believe, we used 3D animation to take viewers inside the iSep 500+, revealing its vacuum-driven, spiral-wound membrane technology and showing what conventional product photography simply can’t.
Our approach balanced technical understanding with visual storytelling. We worked closely with the product team to understand the engineering, then considered what audiences really needed to see and understand. Organic camera movements and close-up details create a more cinematic introduction to the product, while carefully considered animation explains everything from its integrated tank design and membrane aeration to the open flow channels that help tackle high-fouling water and wastewater streams.
The result turns complex filtration technology into a clear, engaging product story. It gives MANN+HUMMEL a film that can first capture attention, then communicate the engineering and benefits behind the product, helping different audiences understand not only how the iSep 500+ works, but why it matters.
Watch the film here.