Connections for life: Our global campaign for GF Piping Systems

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Following an in-depth process to create a new overall marketing campaign for GF Piping Systems, the new strapline of ‘Connections for Life’ has been confirmed by its leadership team.  

Make Studio presented the initial ideas and thinking in person in Schaffhausen, Switzerland. Chris Bainbridge and Matt Bradley led the team through our findings after a six-month process of customer and employee interviews, considerable market research and a deep dive into the world of water management. With a pivotal ambition to aid the water scarcity issue globally, the new ‘Connections for Life’ strapline resonated well from a literal point of view and an emotional, human perspective. 

‘Connections for Life’ shall now be rolled out in a new campaign to GF Piping Systems’ key segments whilst complementing existing brand-level campaigns.