Make Studio is excited to unveil our latest brand identity project for Incore, a commercial real estate consultancy redefining the sector.
Founded on the vision of directors Ed and Rich, Incore’s brand embodies a bold career leap—one driven by a commitment to championing the human side of commercial property. Their mission is simple yet powerful: connecting people, businesses, and places to unlock success through a balance of professionalism and personal engagement. This forward-thinking ethos sets a new standard for the industry.
At the core of the identity is the Incore frame—a versatile visual device inspired by the company’s focus on the “big box” property sector. The four corners of the frame dynamically shift, expand, and converge to highlight key elements of the business: properties, land, and people. Brought to life through motion and adaptable variations, this distinctive icon symbolises Rich and Ed’s passion for creating tailored, high-impact solutions for their clients.
Typography plays a key role in expressing Incore’s versatility. The rounded and geometric wordmark reflects the firm’s approachable, people-first mindset, while the clean, functional body copy delivers clarity and structure to convey their data-driven expertise. This balance of form and function positions Incore as a consultancy where innovation and precision go hand in hand.
The colour palette draws inspiration from the industrial landscapes between London and Birmingham and the values underpinning Incore’s success. Deep greens embody growth, trust, and human connection, while grey and black tones establish a foundation of professionalism and technical excellence. These elements create a cohesive identity that reflects Incore’s dynamic approach to modern real estate.
We also instructed Rama Knight to undertake a shoot in London, capturing both of the founders professionally in their workspaces and environments to put them at the forefront of the brand.
The result is a brand that exudes confidence, innovation, and distinction—positioning Incore as a leader in its field, with a human touch at the heart of everything it does.
You can view the holding website we created here.