Make Studio is excited to share with you our rebrand of Hub Interiors – creators of bespoke, luxury kitchens and living spaces. Hub Interiors design and build enriching spaces that bring people and families together – crafting their clients vision for the heart of their homes.
For this rebrand we wanted to position Hub Interiors as offering unrivalled expertise through their experienced team, showcasing their ingrained passion to produce the finest product possible, tailored to enhance their customers everyday.
We designed a brand based around strong geometry and linear graphics with a confident use of shape, form and structure to echo their expertise in spatial planning and the lines found in kitchen cabinetry and joinery.
It was important to create a versatile design toolbox. A bold brand mark sits at the centre of the brand with letterforms that convey construction and the built environment that Hub Interiors work within on a daily basis. Set within a square this identity is a visual representation of their strapline – built around you – with HUB positioned as the heart of the home. This graphic line device provides an expressive brand element that can interact with photography and typography to create dynamic and engaging layouts.
A palette of deep, rich colours offers depth to the brand while balanced alongside natural, neutral hues provides an elegant and sophisticated overall aesthetic.
The result is Hub Interiors now have a brand that positions them confidently alongside their suppliers and competition, enabling them to grow into new luxury markets.
Follow them on Instagram here.