We’re excited to welcome Uponor as a new client at Make Studio. A recognised name in building solutions, Uponor provides systems spanning heating and cooling, water supply, wastewater management and other applications, with a strong focus on innovation, efficiency and creating better built environments.
Now part of GF Building Flow Solutions, Uponor brings together decades of engineering knowledge with an ambition to keep developing the way water and energy move through buildings. It’s a natural fit for Make and our growing experience working with technically driven, international B2B brands.
One of the things we enjoy most about this kind of work is getting beneath the surface of the engineering. Understanding the product is only the beginning. We also need to understand the audiences, from consultants and specifiers to installers and end users, what matters to each of them, and how the same technical innovation can mean something different depending on who we’re talking to.
We’re already working together across a number of projects, combining strategy, campaigns, CGI and film to turn complex product stories into communications that are clear, relevant and engaging. We’re looking forward to sharing more of the work soon.