Identity for bespoke interior makers
Putting the heart into your home
Hub Interiors is a well-known name in Dorset, creating high-end bespoke kitchens and living spaces. Their work brings homes to life, combining design expertise with a deep understanding of how people live. However, despite completing over 200 projects for more than 120 clients, they lacked a clear brand identity that reflected their reputation and craft.
To establish a stronger presence, they partnered with Make Studio for a full rebrand—one that would align with their reputation and appeal to both homeowners and industry professionals.
Aligning the core values
Our first step was understanding what sets Hub Interiors apart. Through workshops and research, we explored their values, market position, and vision for the future. The result was a refined brand identity that focused on the emotional impact of their work—creating homes that feel personal, welcoming, and functional.
Rather than relying on industry jargon, we developed a tone of voice that is warm and approachable, reflecting the way they work with clients. This was paired with a clean, modern visual identity that highlights their attention to detail and craftsmanship.
A confident and geometric solution
To strengthen their brand, we refined the name—dropping ‘Interiors’ to make it simpler and more impactful. The new wordmark is designed in a structured, stencil-style typeface inspired by architectural layouts. A subtle framing device was introduced, representing the spaces they design and their role at the centre of the home. The colour palette blends warm and neutral tones, striking a balance between contemporary style and timeless quality. The new identity is designed to be flexible, working across everything from print to digital.
A key part of the rebrand was transforming their online presence. We redesigned their website, turning it from a simple holding page into a fully realised platform that showcases their work with large, structured layouts and elegant galleries. Since launching the new brand, Hub Interiors has strengthened its position in the high-end interiors market, better reflecting the quality of its work and making a lasting impression on clients and collaborators.
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