Make Studio were approached by Fold Hill to help create a new brand for their latest product launching into the pet food market – a premium patisserie-style treat range for dogs.
Ruffingtons sits in a unique space. Currently there are no dog specific brands that offer luxury dog gifting at the highest level. Our challenge was to create a brand to cut through the plethora of non-premium, cartoony, child-like peers and bring a sophisticated, grown-up and aspirational alternative.
After an extensive strategy, research and market immersion period – consisting of target audience research sessions, brand workshops, surveys and YouGov analysis – a full naming process was undertaken with Ruffingtons being chosen to champion this exciting new product range.
The team here in the studio designed a brand with an exquisite attention to detail. Beautifully crafted, the identity takes cues from timeless, classic patissiere aesthetics, drawing upon some art deco-inspired styling and bold palette but always with a fresh, contemporary British twist.
Playing on the narrative of ‘edible works of art’ at the core of the brand sits a collection of striking patterns – eye-catching and confident yet elegant and sophisticated. Made to turn heads, there’s no mistaking that these gifts are from the heart, wrapped up, unforgettably, for that special canine friend.
Look out for these edible works of art popping up on you’re café counter soon.
